XO OPTIX
CLIENT
XO OPTIX Vision Care
SERVICES
Branding, Logo Design, Strategy, Packaging Design
YEAR
2024
Redefining Vision Care
We partnered with XO Optix, a B.C.-based vision care brand known for its emphasis on detail and highly personalized service, to transform their brand identity. Our work included a full rebrand encompassing logo design, strategic development, and comprehensive brand guidelines. The new branding reflects XO Optix’s commitment to precision and care, capturing their modern yet approachable ethos.
Through this rebranding, we created a cohesive visual language that elevates every customer interaction, from in-store experiences to digital touchpoints. By aligning their identity with their values, we helped XO Optix stand out as a premier provider in the vision care industry, building trust and recognition in a competitive market.
